Mobile app development from idea to the App Store
Most mobile apps don't fail on execution; they fail because there was no real demand. That's why for us development starts with validating the business model: first we clarify who the app is for and how it pays off, and only then do we write code. From there, though, we take it all the way: UX design, development, store publishing, for iOS and Android, from a single codebase.
Does any of this sound familiar?
Your customers already expect an app
They handle their banking, their services and their taxi rides from apps, and they expect that convenience from you too. Instead, they get phone calls, email back-and-forth and paperwork, and you watch the less patient ones turn toward the more convenient competitor.
The mobile-friendly website that's no longer enough
Your website works on mobile, but your customers expect more: push notifications, offline mode, saved card payments, one-tap reordering. A responsive site can't do that. An app can.
The first version that got stuck
Your app is out in the stores, but the ratings are slipping, OS updates keep breaking something, and the original developer is no longer around. Or it never reached the store: a half-finished build sits somewhere, and nobody can tell how much is still missing.
When do you need a mobile app?
A mobile app is a business tool, and as with every tool, the question is what it brings. It's worth it when:
You're building on recurring use
If your customers open your service several times a week, the app is the most convenient entry point, and push notifications are the cheapest way to come to mind again.
The app is the revenue channel itself
Subscription, in-app purchase, booking, ordering: the user pays inside the app, and every bit of friction you remove from their path is measurable in conversion.
You need native features
Camera, GPS, offline mode, NFC, push: these work really well in an app, and only in a limited way in a browser.
Your market is mobile-first
If your audience lives on their phone (B2C services, communities, younger audiences), an app is the baseline expectation.
If, however, you primarily need a presentation site or a webshop, you probably need website development instead. We'll tell you this honestly in the first conversation.
What do we build?
B2C service apps
Booking, ordering, loyalty programs, ticket purchase: where your brand meets your customers daily, on their phones. If needed, we build the system running in the background (admin, inventory, payments) together with custom software development.
Subscription and community apps
Paid content, membership systems, community features with recurring revenue. Subscription management, in-app purchases, permissions: everything that keeps the model working long-term.
MVPs and startup products
The first version you enter the market with: focused on the critical features, fast, in a validatable form. Optimized for investor demos and early adopter testing.
Cross-platform development
One codebase, two platforms: built on React Native, we develop for iOS and Android at once, keeping the native experience without the double development cost.
How does mobile app development work?
Concept and validation
What does the app solve, for whom, and what will make them open it a second time? In the first phase we sharpen the business model and the feature list, and if the idea still needs shaping, we say so here, not in the middle of development.
UX/UI design and prototype
We build a clickable prototype you can test with real users before a single line of code is written. Mobile UX is a craft of its own: a thumb-friendly interface doesn't happen by accident.
Development and testing
We develop on React Native in two-week iterations; at the end of every cycle you get an installable test version on your own phone. We test on real devices, not just in a simulator.
Publishing, measuring, growing
We take the App Store and Google Play publishing all the way (which can bring surprises on its own), wire up analytics, then operate and develop the app as needed. If downloads and retention also take marketing, we handle that in-house too: our outsourced marketing team picks up where development ends.
Honestly about our AI usage
Of course we use AI intensively too, from design to development. That doesn't mean the same quality would emerge under anyone's hands purely thanks to AI: the tool doesn't replace the experience that decides what's worth building at all, and what merely looks good. What AI actually changes is two things. Our prices today are noticeably lower, and the end result can hold far more fine detail than what would have been imaginable at this pricing even a year ago.
How much does mobile app development cost?
The price of an app depends on the feature list, not on the number of platforms: with the cross-platform approach we develop for iOS and Android at once, for close to the price of one app.
4–8 million HUF
Focused MVP
The first version you enter the market with: focused on the critical features, for iOS and Android at once.
above 10 million HUF
Full-featured app
A B2C or subscription app with a complete payment, push and admin layer, including store publishing.
At the end of the concept phase you get a fixed, itemized quote with scope, schedule and milestones, without hourly-rate surprises.
Get an estimate for your appWho is it for, and who isn't it for?
App development is a good fit if…
- Your customers use your service recurringly, and the app is the convenience and loyalty layer
- The app is part of your revenue model: subscription, in-app purchase, booking, ordering
- You need native features: push, offline, camera, GPS
- You'd build an MVP to enter the market fast
You do NOT need an app if…
- Your goal is primarily a presentation presence or a webshop: that's the territory of web development
- Your customers meet you once or twice a year: a good mobile-friendly website is worth more than an app nobody downloads
- You're thinking of a web-based software product or platform: that's the world of custom software development
Frequently asked questions about mobile app development
Should we develop for iOS or Android first?+
In most cases neither separately: with React Native we develop for both platforms from one codebase, so you don't have to choose. You reach the whole market for close to the development cost of one app.
How long does it take to build an app?+
A focused MVP takes 2–4 months, a full-featured application 4–8 months. At the end of the concept phase you get a precise schedule, and every two weeks you see an installable version on your own phone.
What's needed for App Store and Google Play publishing?+
Developer accounts, compliance requirements, privacy policies, store graphics, the review process: we handle all of it. Publishing is part of the service.
Can you handle payments, push notifications and login?+
Yes: in-app purchases and subscription management, external payments (Stripe, SimplePay, Barion), push campaigns, social and email login, analytics. The money has to come in; for us that's standard equipment.
Who owns the source code and the app?+
You do: the source code, the developer accounts and the store listing are all your company's property. This matters on the investor side too: a fully owned codebase is part of your company's value.
What happens after handover?+
The app doesn't stand still: operating systems update, users give feedback, new features are needed. We operate, monitor and keep developing it under a monthly support agreement; most of our partners stay with us long-term.
Can you take over or rewrite an existing app?+
Yes. First we audit the existing code, and we tell you honestly what's the better deal: further development or a rewrite. The rewrite isn't always the answer, even if it would be the more comfortable one for a developer.
What's the difference between an app and a mobile-friendly website?+
The website is for everyone who searches for you; the app is for those who return to you. The website is the acquisition tool, the app is the retention tool. If the former is missing, start with web development.
Do you also build apps for internal, company use?+
Yes, although our main profile is customer-facing products. If you're looking for a work tool for a field team or a mobile interface for an internal system, write to us and we'll see if we can help.
Got an app idea? Let's put it to the test together.
The first consultation is free: we talk through your idea, your audience and the business model, and tell you honestly whether it takes an app, and if so, what budget and timeline are realistic.
Book a free consultation