Don't burn your money. Invest it.
Performance Marketing: strategy and ad management.
PPC marketing, PPC campaigns
For us, PPC isn't a game of chance—it's precision engineering. We currently manage over 400 million HUF in ad budgets for brands where ROI comes first.
400M HUF+
annual PPC budget managed.
10-15%
performance increase*
160+
campaigns managed
* on campaigns we've taken over
We don't just "run ads"—we plan growth.
Campaign management doesn't start with technical settings for us—it starts with understanding your business. Advertising is just a tool: we make your product attractive with proper positioning, and your offer irresistible with a strong creative concept.
But if your business fundamentals or your website's user experience (UX) are shaky, ads will only amplify the problem—and burn your money. That's why we don't just thoroughly review your ad accounts, but the full picture: your market, your pricing, and your customers' psychology.
Think of the classic "agency trap": every number in the monthly report is green, clicks are coming in, the agency leans back satisfied—yet your cash register isn't growing.
Why? Because there's a huge gap between "click" and "paying customer." We don't polish your ego: if we see the campaign brings visitors but sales don't follow, we don't just keep spinning the ads. Instead, we work with you to find the source of the problem on your website or in your sales funnel, and help you fix it.
Business Intelligence
You don't pay bills with "Likes." We align your ads to your real business goals (ROI, ROAS, LTV).
Systems Thinking
We connect the dots. From Google search through Facebook remarketing to your landing page conversion, we build one coherent machine.
Continuous Optimization
The market changes. So do we. "Set it and forget it" doesn't exist here. We continuously test and refine results to perfection.
How does budget become revenue?
Effective PPC campaign management doesn't depend on luck—it depends on precise, data-driven strategy. We don't treat your ads as a "black box": we provide full transparency at every step of the process.
Whether it's Google Ads search ads, targeted Facebook (Meta) and Instagram campaigns, or complex performance marketing solutions, our focus is always on maximizing measurable return (ROAS).
We optimize the sales funnel at a systems level, so that real conversions come from the traffic we acquire, and your marketing spend transforms into predictable, scalable profit.
Audit and Diagnosis
There's no "surefire recipe," and we absolutely hate template solutions. Before spending a single penny, we audit your marketing and get to know your market. Through detailed competitor analysis, we map out what others are doing, and with keyword research, we identify what your customers are actually searching for (search intent).
Strategy and Creative Concept
We select the channels where your target audience lives. We determine the budget and success metrics (KPI, ROAS). We don't just plan campaigns—we plan systems.
Technical Setup and Creatives
Measurement is the soul of everything. We set up conversion tracking (Google Analytics 4, Pixel) so the fate of every spent dollar is visible. Meanwhile, our creative team produces ads that stop the scroll.
Scaling and Optimization
Launch is just the beginning. We continuously analyze data, run A/B tests, exclude bad keywords, and shift budget to winning ads.
Reports and Ongoing Consultation
You don't get a dry PDF that no one reads. On our real-time dashboards, you see your numbers 24/7, but we don't leave you alone to interpret them. In weekly or bi-weekly status meetings (as needed), we discuss results together, market changes, and strategy for the next period.
Do you want an effective sales machine?
Let's talkTools for your growth
Google Ads (SEM)
When your potential customer searches, you'll be there! We don't just bid on keywords—we bid on purchase intent.
Search Ads
Granular campaign structure (SKAG/STAG) for maximum relevance and quality score.
Shopping Campaigns
So your product sells itself with image and price, even before the click.
YouTube Ads
Brand building and conversion in video format on the world's second-largest search engine.
Social Ads – Desire and Reach
We find your audience where they spend most of their time. Meta (Facebook/Instagram), TikTok, and LinkedIn campaigns that stop the scroll.
Creative Strategy
Visual content isn't decoration for us—it's a psychological tool.
Community Building
We build loyal customers from cold audiences with multi-step funnels.
Scalability
We continuously test new formats (Reels, Stories) for the best return.
Display & Programmatic – Brand Building at Scale
With premium placements, we secure a prominent position for your brand on the most visited portals—so you're definitely top-of-mind.
Brand Awareness
High-reach campaigns so your brand is "top-of-mind" when it's time to decide.
Programmatic Buying
Automated media buying that reaches exactly who you need—at the right time and place.
Brand Safety
We guarantee your ads only appear in quality environments worthy of your brand.
Remarketing & Retention
95-98% of visitors leave without buying. That's a fact. But we don't leave it at that. Have you ever felt like your phone must be listening, because right after talking about shoes, your feed was flooded with shoe ads? That's exactly what we do.
Dynamic Remarketing
We show them exactly the product they were looking at (or left in their cart).
Exit Intent Management
We lure back those still thinking with segmented messages.
Customer Lifetime Value (LTV) Growth
We don't let go of the user's hand after purchase either: we increase your profit with cross-selling.
Frequently Asked Questions
What is the minimum advertising budget worth starting with?
According to our experience, it is difficult to collect enough data for system optimization with an advertising budget under 250,000 - 300,000 HUF per month. This is the level where significant results can already be achieved, and machine learning (AI) can effectively operate in your account.
On what platforms do you advertise?
Not "on all of them", but on those that bring you money. We professionally manage Google Ads, Facebook (Meta), Instagram, TikTok, and LinkedIn systems. Your target audience and product always determine where it is worth attacking.
When will I see the first results?
Ads appear immediately after launch. The first month is typically for testing and data collection (learning phase), fine-tuning begins from the second month, and scaling from the third month.
Why choose OS.labs instead of another agency?
Because we don't churn out campaigns on an assembly line. Strategic partners who look at the entire user journey, not just clicks. If your website doesn't convert, we'll tell you - and help you fix it. But most importantly, we won't launch an ad until we are sure that we have done everything to bring real business results for you!