Custom software that generates revenue, not costs
We build software your customers actually use: SaaS products, webshops, ticketing and booking platforms. For us, custom software development is about your business goals: getting your product in front of users as soon as possible, and making sure it performs once it's there. From design through code to operations, all in one hand.
Does any of this sound familiar?
You have the idea, but not the team
You've validated the market, maybe you even have paying prospects, but no development team. Recruiting takes months while the market window is closing. What you need now is an experienced product team, not a job posting.
The no-code trap
You started with a clicked-together no-code tool or a templated rented platform, and for a long time it was enough. Today every new feature is a workaround, the monthly fees and transaction costs keep growing, and the one capability that would set you apart in the market simply cannot be built in it.
Your product has outgrown its first version
The MVP brought users, but the code was never built for this load. You need a new payment method, more languages, a proper admin interface, and every change takes twice as long as it should.
When is custom software development worth it?
Custom development doesn't always mean writing everything from scratch, and you'll rarely hear that from a software company. If a proven platform or an existing engine covers most of your needs, we build on it and tailor the rest precisely to you: faster and cheaper, yet the result is still yours. We'll tell you this honestly in the discovery phase too. Custom software development is worth it when:
The software is your product or your sales channel
SaaS, a platform, a webshop with custom logic: here the quality of the software directly is your revenue, and you don't want a rented platform's limits to dictate what you can sell.
You want to validate fast
With a focused MVP you get in front of real users within weeks, and you decide about the next step based on market feedback, before spending big.
You've outgrown off-the-shelf platforms
Transaction fees, customization limits and platform lock-in together already cost more than a system of your own.
User experience is your competitive edge
If your customer buys a ticket in three clicks while at your competitor they fill out a form and wait, that shows up in conversion and returning buyers.
What do we build?
SaaS and product MVPs
Got a software idea you'd take to market? In MVP development we optimize for business validation: the smallest product that's already sellable gets in front of users, so you can test on real feedback.
E-commerce and custom webshops
Custom pricing logic, special product configuration, B2B and B2C in one: we build e-commerce solutions made precisely for your sales model. Either based on an existing engine (such as Shopify), tailored to your needs, or on fully custom foundations.
Ticketing and booking systems
Events, services, capacity management: ticketing and booking platforms where purchasing is fast, payment is frictionless, and you see the numbers in real time.
Subscription platforms and client portals
Paid content, membership systems, client interfaces with recurring revenue. Subscription management, invoicing, permissions: everything that makes the model work, not just launch.
How does custom software development work?
Discovery and specification
We get to understand your product and its market: who it's for, where the revenue comes from, and what the smallest scope is that's already sellable. Out of this comes a precise specification with a realistic price and time estimate. We don't start coding until we know what we're building and why.
UX/UI design
Your product will be used by your customers, and they don't read manuals: if they don't get it in the first two minutes, they leave. That's why we design the interface first and validate it with you.
Iterative development
We build on modern, proven technologies (Next.js, TypeScript, PostgreSQL) and show you a working version every two weeks. You won't see something for the first time in six months; you continuously see where the product is heading, and there's room to refine along the way.
Launch, measure, grow
For us, launch is a beginning, not a closing. We wire up analytics and conversion tracking, watch how real users use the product, and keep developing it as needed. If growth also takes marketing, we handle that in-house too: our outsourced marketing team picks up where development ends.
Honestly about our AI usage
Of course we use AI intensively too, from design to development. That doesn't mean the same quality would emerge under anyone's hands purely thanks to AI: the tool doesn't replace the experience that decides what's worth building at all, and what merely looks good. What AI actually changes is two things. Our prices today are noticeably lower, and the end result can hold far more fine detail than what would have been imaginable at this pricing even a year ago.
How much does custom software cost?
The honest answer: it depends on what it needs to do.
4–8 million HUF
Focused MVP
The smallest product that's already sellable, optimized for validation: you get in front of real users within weeks.
above 10 million HUF
Complex platform
A multi-actor system, custom e-commerce or ticketing with a complete payment and admin layer.
What we guarantee: at the end of the discovery phase you get a fixed, itemized quote with scope and schedule, without hourly-rate surprises. And if discovery shows you'd reach your goal cheaper by building on an existing engine, we'll tell you that too, and build it that way.
Get an estimate for your projectWho is it for, and who isn't it for?
Custom development is a good fit if…
- The software belongs to your product or your revenue model: SaaS, platform, webshop, ticketing
- You want to get to market fast and develop further based on real user feedback
- You've outgrown off-the-shelf platforms and their limits already cost you money
- You need a partner who takes the product from design all the way to operations
Custom development is NOT the right solution if…
- A rented platform on its own, without customization, covers your needs: then you don't need a developer for it, and we'll tell you so
- You primarily need a marketing website: that's what our web development service is for
- You'd build a mobile app: that's the territory of mobile app development
- You expect a finished product in weeks on a minimal budget: custom software is quality work, not fast food
Frequently asked questions about custom software development
How long does it take to build an MVP?+
A focused MVP typically takes 2–3 months from discovery to launch, a complex platform 4–12 months. At the end of discovery you get a precise schedule, and you see a working version every two weeks, so you're never waiting in the dark.
What technologies do you work with?+
A modern, widely supported stack: Next.js, React, TypeScript, PostgreSQL. This way your product isn't built on some exotic technology only five developers in the country understand; it can be taken over and extended at any time, even by your own future team.
Can you integrate payment systems?+
Yes, that's the foundation of our product work: Stripe, Barion, SimplePay, card and bank transfer payments, subscription management, automated invoicing (e.g. Billingo, Számlázz.hu). The money has to come in; that's not an extra, it's the baseline.
What happens if requirements change along the way?+
That's exactly what iterative development is for: you see the working product every two weeks, and there's room to refine. Bigger changes of direction are priced transparently, with no hidden costs.
Who owns the source code?+
You do. With the handover, the full source code and documentation become your company's property. This matters on the investor side too: a fully owned, documented codebase is part of your company's value.
What happens after launch, are we on our own?+
No. As needed, we operate, monitor and keep developing the product under a monthly support agreement. Most of our partners stay with us long-term, because the product keeps changing with the market.
What's the difference between custom software and website development?+
A website presents and brings leads. Custom software is the service itself: the user registers, pays, uses it. If you need the former, check out our web development service.
Do you also build internal enterprise systems?+
Yes, although our main profile is market-facing products. If you're looking for an operations system, automation or integration of existing systems, write to us and we'll see if we can help.
Let's talk about what you'd build
The first consultation is free and comes with no obligations: we review your idea or your existing product and tell you honestly whether custom development is worth considering, or whether there's a simpler path.
Book a free consultation