From zero to 1.3 million reach – how we made an unknown business platform visible

VOSZPort is a free digital business-administration platform that makes life easier for Hungarian SMEs – from invoicing to customer management, everything handled in one place.

The product and the audience were there – all that was missing was visibility and trust.

VOSZPort launched in May 2023. A year later, in July 2024, the VOSZ team reached out to us to build a community around the platform and spread the word to the entrepreneurs it could genuinely help.

Three key decisions that set the direction

Real people, authentic stories

The biggest breakthrough came from the mini-interviews: short videos where real entrepreneurs talk about their own situation and how the platform helped them.

Why did it work? Because viewers recognised themselves: they saw entrepreneurs of a similar age, in similar shoes, speaking in their own words rather than reading a script. The format fit too: 30-60 second, mobile-friendly videos that people actually watch to the end.

The face of the platform

Alongside community building, we also built the VOSZPort website – to clearly communicate the platform’s benefits, present the services, and encourage visitors to register.

Downloadable content that brings in the audience

Besides social media, we created free, downloadable materials that deliver value to entrepreneurs on their own – while introducing them to VOSZPort and the wider field. Our first such piece was the guide “Tax returns for sole traders – 5 points where the tax authority tends not to be lenient.”

From a useful but unknown platform we built a growing community – with a targeted strategy, authentic content and real entrepreneur stories. The VOSZPort community is still growing today.

The VOSZPort case proves it: the right channel, an authentic format and precisely segmented targeting deliver outstanding results even when initial awareness is close to zero.