A social-media-based recruitment platform that slashes the time and cost of sourcing candidates

In today’s recruitment market, traditional ads that push people to external career pages increasingly just “burn money”. Classic website-redirect campaigns are expensive and barely convert because of complicated application flows. While social media’s built-in forms (Meta Instant Forms) are a technically sound way to cut drop-off, companies have nonetheless been wary of them.

That’s because companies didn’t want incoming candidates dumped into a hard-to-track, static and chaotic Excel sheet where data gets lost and recruitment statuses can’t be followed. They were looking for a modern, dynamic system where candidates can be managed, organised and tracked transparently and actively.

For one of our partners the challenge was even greater: they already worked with their own HR software (ATS), so manually copying data from new sources would have created a huge amount of extra admin and room for error.

We built Krewly for exactly this gap — a cloud-based recruitment software that ends the era of Excel sheets.

Krewly connects directly to Meta’s ad systems, so people who fill in a Meta form land straight in the platform. You can manage them right inside Krewly: set statuses, add notes and organise candidates.

During development we went much further: at our partner’s request we built full integration with an external HR and applicant-tracking system too. That means leads coming in through Krewly are automatically pushed, in real time, into the company’s own existing HR system — so recruiters don’t have to learn new tools.

A few clicks, that’s it

We designed the platform so that submitting a recruitment request takes a company just a few clicks. The process is endlessly simple:

We didn’t test the software’s efficiency and scalability in theory: we deployed it live at a staffing-agency partner across many different position types, so we have serious market experience and proven results about how the platform performs.

There’s a stubborn myth in the industry that instant, in-platform form applications only work for blue-collar, high-volume physical jobs. When designing Krewly we knew full well that this technology performs outstandingly for white-collar and more complex, specialised positions too.

We proved this most strikingly during live tests of the software — among others, for complex sales and engineering positions.

For premium or shortage occupations the market often sets extreme expectations for candidates, which only a fraction of professionals meet, and among active job-seekers there simply aren’t enough relevant people.

With Krewly, though, we aimed at passive job-seekers: those who don’t scour job boards but are present on social media. Using the built-in intelligent pre-screening and qualification questions we filtered out irrelevant applicants, so in under 30 hours 6 highly qualified, relevant candidates came in — and the perfect professional among them successfully started the job.

Why it works so well

See Krewly in action: getkrewly.com